Five Things With Lynn Hirschberg

Launched W Magazine's first podcast, sponsored by CHANEL, with over 110K listens

Idea/Strategy

• Standardized script across episodes while remaining highly personal. "Five Things" that have made the guest who they are: a person, a place, an object, one positive event, and one negative event.

Production

• Record episodes in hotel rooms during press junkets and award shows allowing multiple guests in one session, maximizing budget

Amplification:

• Aligned with Apple Podcasts and Spotify to feature the podcasts and episodes during launch.

• Partnered with Anchor to host the podcast enabling easy listening across maximum channels including Apple Podcasts, Spotify, Google Podcasts, etc.

• Wide press outreach leading to unique PR headlines:

  • "Margot Robbie Talks ‘Devastating’ Childhood Memory Involving Santa Claus”

  • "Margot Robbie Admits She Has A 'Ridiculous' Bedroom Habit That Really Annoys Her Husband”

  • "Charlize Theron recounts the moment she met her 'little lizard baby’”